Nike Launches Global Air Max Dn8 Campaign Featuring Artists and Athletes | Branding in Asia
Update: 2025-05-22
Description
China, Creative Work Global creative studio Builders Club teamed up with tennis pro Shang Juncheng to craft a visual interpretation of the Dn8. by Evelina Pak April 1, 2025 Nike has unveiled a global campaign for its latest Air Max release, the Dn8, enlisting artists and athletes to spotlight the shoe’s new design and technology. The campaign enlists artists and athletes to spotlight the shoe’s new design and technology. Among the featured collaborators is tennis player Shang Juncheng, who appears in visuals crafted by Builders Club.The campaign also features contributions from Gabriel Moss, Marius Gonzalez, Kobbie Mainoo, Yuto Horigome, and NEWFORMAT. Each participant brings a unique visual perspective to the Dn8, emphasizing movement, energy, and the product’s design language.Nike describes the Air Max Dn8 as incorporating an eight-tube cushioning system intended to enhance fluidity and energy return. The campaign underscores this innovation by merging sport with art to present a cul...
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